Today the format of «Lenta» combines the elements of basic formats accepted in the worldwide retail practice - classical retail large-format (hypermarket), wholesale (Cash&Carry) and discounter.

One of our major advantages is that «Lenta» is not just a format adapted for the Russian market, but a «tailor made» project, i.e. «developed for individual needs», specifically for the Russian retail market.

Our "know-how" is high technological effectiveness of business processes. Each hypermarket is a sort of conveyor belt where all processes are strictly interconnected, with no superfluous elements. Due to the use of modern technologies we reach the economy making it possible to reduce prices without losing profit. The optimization of processes makes it possible to solve our main task – to provide the consumer with the products at accessible price in a shortest way.

The principal advantage of our format is reduction of costs of warehousing due to placement of stocks in the trade hall. Thus the work in such format makes it possible to transfer all advantages and methods characteristic of wholesale trade to the retail trade sphere.

«Lenta» has become one of the first companies that has realized the concept of ONE-STOP SHOPPING in Russia: in the hypermarket we do not only sell goods, but also provide services: our stores include dry-cleaner's, box offices, offices of companies rendering cellular communication services, photo services, cafes, drugstores, travel agencies. A buyer may find under one roof everything he/she needs for every day consumption.

We are orientated, in the first place, at the final customer who may come to us every day to do shopping, because we are focused on the buyers' convenience. One can make as well wholesale purchases in the network «Lenta». «LENTA» offers to such buyers the service of fast execution of invoices and certificates for all types of goods.