To the Suppliers
The products of 1500 manufacturers and distributors are represented in "Lenta" hypermarkets: more than 1200 suppliers of food articles and 300 – of nonfood. There are about fifty foreign partners and 500 regional suppliers among our company’s suppliers. More than 1000 companies- which have concluded federal contract with "Lenta"- carry out deliveries to "Lenta" stores which are located in several regions of the country.
"Lenta" as an actively-developing company guarantees to its suppliers high turnover of products and stable growth of profit. "Lenta" has common goals with its partners: increasing the turnover and market share. Our common target is fast delivery of the goods to consumers at most reasonable prices. Therefore we apply the most advanced technologies which allow us to reduce the costs of delivery and layout of our goods, either for " Lenta " company and for our partners.
We have experience of long-term cooperation with Russian and world’s manufacturers. Therefore we can offer to our suppliers some joint promotion actions for increase of sales through "Lenta" chain stores:
- promo-actions;
- regular and seasonal catalogues of the goods;
- joint advertising campaigns;
- joint development of packaging;
- production of goods under private labels of our company.
High level of recognition of Lenta Brand and loyalty of our customers guarantee fast growth and stable positive sales dynamics to our partners.
To Russian regional manufacturers
There are enterprises in each city of Russia, who manufacture excellent quality products. That is why the share of fresh vegetables and fruit, meat, dairy products and bakery items of local manufacturers represented in "Lenta" chain stores amounts from 30 up to 50 %. Being a company of federal level, "Lenta" enables local manufacturers to expand their sales markets: to go beyond regional limits, to improve technologies and business -processes and, consequently, to increase their turnover and profit.
To our foreign partners
Russia is one of the most capacious markets in the world: according to the forecasts, in 2008 the cumulative retail trade turnover in the Russian Federation has made almost 390 billion euro, which exceeds the parameters of Germany and the United Kingdom, and mid-annual gain of retail trade market in 2005-2008 has made 13%, which several times exceeds growth of similar parameters in the European countries . "Lenta" enables its foreign partners to represent their goods to Russian consumers including residents of the largest Russian cities where the chain stores are located.