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Format of "Lenta"
Today the format of «Lenta» combines the elements of basic formats accepted in the worldwide retail practice - classical retail large-format (hypermarket), wholesale (Cash&Carry) and ...
Our Community
At Lenta we believe it is important to be an integral part of the community in all of the cities where our hypermarkets are located. Today, Lenta operates in seventeen cities throughout the country. ...
Career
Today over 12 thousand employees work for the company, all of them are active, enterprising, highly-qualified specialists and managers. It is the qualification of our employees, their continuous ...
Private Label
Private Label We offer to our consumers some opportunities for saving. One of them – products of private labels*. Today "Lenta" represents wide variety of goods under ...
Eng
"LENTA" today:

On the end of 2009 in the company woks more than 12 000 employees

"Lenta" – is one of the leading hypermarket chains in Russia operating 37 complexes throughout the country:

  • Saint-Petersburg (14)
  • Novosibirsk (4)
  • Nizhny Novgorod (2)
  • Astrakhan
  • Barnaul
  • Novgorod
  • Volgograd
  • Krasnodar (2)
  • Naberezhnie Chelny
  • Omsk (2)
  • Petrozavodsk
  • Ryazan
  • Togliatti
  • Tyumen
  • Saratov
  • Penza
  • Novorossiysk
  • Cherepovets

The retail volume of Company annually grows on the average in 1,5 times

“LENTA” fast-growing network in the channel hypermarkets *

On rates of input of objects in operation in 2007 "Lenta" is on the first place in the channel hypermarkets: have begun the work of 12 shops of a network. At the nearest persecutors it has been opened on 8, 5, 4 or 3 hypermarkets.*


* On inner statistics, based on oficial information, used by Media

Lenta – major retailer #3 *

Top of Russian food retailers operating in major retail sector, by the results of annual turnover in 2008, billion ruble:


* According to the company’s accounts based on the official information published in mass media

89% – average level of "Lenta" brand recognition in the cities of presence *


* According to the polling by research company «Work line», May 2009

37% – average level of "Lenta" advertising in the cities of presence *


* According to the polling by research company «Work line», May 2009

The value of customer´s basket in Lenta is 19% cheaper
than the nearest competitor´s one
*


* According to the information provided by research company “Mir Prodovolstvia” and “Mix Research”, September 2009

62% of buyers think that Lenta provides for considerable saving *


* According to the polling by research company «Work line», May 2009

"Lenta" leads the rates of network patron card holders *


* According to the information provided by GosKomStat, and Lenta’s own information of, September 2009

83% of our customers are generally satisfied by "Lenta"
72% – would recommend "Lenta" to their friends and acquaintances
*


* According to the polling by research company «Work line», May 2009